What are video transcription services & its types?

Video transcription service is the process of transcribing the audio of your video into a textual format. Transcription of a video is done by adding captions, subtitles or by automatic voice recognition.

Transcribing a video can be very beneficial as it makes your video more engaging and helps in delivering your message easily.

There are 3 types of video transcription. Let us understand them further.

  • Verbatim video transcription – Verbatim video transcription is a word by word transcription of a video recording or any event. It not only captures exact spoked words or conversations but also the background noise such as laughter, audience hooting, applause etc. 

           Verbatim video transcription also known as closed captions are mostly used in 

           movies, youtube videos, podcasts, video commercials etc. It’s one of the most 

           costly forms of transcription as the entire process is very detailed and specific.

  • Intelligent video transcription – This type of transcription is the opposite of verbatim transcription. It’s so precise that no background noise or mumbled chatter etc. is included in it.
  • Edited video transcription – This type of transcription services are used in seminars, video conferences, educational meetings etc. In this type of video transcription the transcriber omits the unimportant parts of an audio file without altering its meaning. Since the unimportant parts are edited and removed that’s why it’s called edited video transcription.

The reasons why we need video transcription services 

  • Improved Accessibility — Transcription makes anything accessible to a broader form of audience.  Captions/subtitles aren’t just for the hard of hearing or the non native speakers. Some people like subtitles to play along with the videos because it’s more accessible. Therefore subtitle transcription allows inclusivity and a diverse viewing experience.
  • Improved Engagement — When people understand your message they will enjoy it and the engagement will be intact. Content creators across the world use this technique of adding subtitles / captions to their videos and have seen a significant increase in engagement in their videos.

Besides, providing a textual representation of a video keeps the viewers focused on the plot.

  • Increased Searchability — Videos that have subtitles tend to rank higher in the search engines than the ordinary ones. It becomes for the viewers to find specific content in the certain part of the video, when there’s a textual representation of it. Therefore, the more the searchability the better the views.

Conclusion — Video transcription services are a must in today’s day and age. The highest percentage of engagement comes from Instagram and tiktok and all other video sharing apps. Which makes it even more compulsory to invest in video transcription services. If  have any queries regarding adding captions or subtitles to your videos, please do contact us, TODAY

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