Every business owner wants their eCommerce web store to be high converting. Ecommerce web design plays a key role in the success of an online store. An aesthetically designed website can engage users and boost conversions.
Your website development company will include key elements when designing your ecommerce website. Engaging content, easy-to-use content management system (CMS), great user experience and mobile optimised site are some of the major elements that are essential for the success of a business website.
A web design company, such as KOL Limited can be hired. They offer SEO and digital marketing services along with ecommerce solutions. When you get all ecommerce related solutions under one roof, it makes a big difference.
They have an experienced team who can help you in your business growth. From ecommerce web design to SEO, from email marketing to digital marketing, their team can handle everything with elan.
Top Elements Of An Ecommerce Website
Optimised For Mobile
Your ecommerce web design company must ensure to create a mobile optimised website. Most consumers these days like to shop online and this makes it important that your website must open seamlessly on all types of devices. A responsive website can be easily opened on various smart devices having different screen sizes. It must provide a great user experience so that users engage and purchase your products.
Engaging Content
Engaging and valuable content can influence the buying decisions of consumers. Providing details about your products in simple language and mentioning all features of your products is important. Along with the product descriptions, high quality images and videos are also crucial. Content rich in targeted keywords can make all the difference as it can boost the visibility of your web pages.
Aesthetic Appeal
The aesthetic appeal of a website is the most important element as it can attract traffic. Potential customers will land on your website only if it is visually appealing. Your web designer will use impressive fonts, brand colours, iconography and quality product images. Overall the page layout must resonate with your target audience. Your website should be able to build users’ trust in your brand so that consumers purchase from you again and again. Your web design must have the power to generate brand awareness and credibility.
Intuitive Navigation
Easy and intuitive navigation is essential for your brand website to succeed. It helps users to effortlessly find what they are looking for. Your product categories must be clearly mentioned in the menu. Sub-categories can be used in the drop down menu. There must be a search bar on your site so that users can search for specific products. Filters can make shopping easy so try to include filters like price, colour, type, size and brand.
Hassle free checkout process with smooth flow, starting from the shopping cart to the shipping method and billing details to the payment method, will ensure a lower rate of cart abandonment.
Customer Reviews & Testimonials
Customer reviews and testimonials help in building users’ trust in your brand. The positive reviews from your customers can impact the buying decisions of potential customers. Testimonials can offer brand validation, ensuring that users enjoy shopping on your website.
Optimised Speed
The speed of your website is crucial for the success of your business. According to a recent report, over 25% of consumers will abandon your site if your website doesn’t load in three seconds. Even if you are selling the best products at the lowest price, there is no point, if users choose to open another search result just because your site is slow.
By incorporating all the above mentioned key elements on your website, your ecommerce web development company can ensure your brand’s exponential digital growth.
