The global online casino market is estimated to reach USD 105.77 billion by 2032 and is growing at a CAGR of 12.5%. This fast growth rate calls for many entrepreneurs to enter the online casino market. But as tempting as it may sound, the road to building your online casino platform is filled with obstacles.
But white label casino solution offers a smarter bet. You can launch your new online casino platform within a matter of weeks, lowering both the costs and time required to set it up. But with so many providers in the iGaming industry, choosing the wrong one will leave you with a losing hand.
This guide will take you through the important parameters to consider before signing up for any white-label software provider for your online casino. By the end of this article, you will be able to pick a white-label solution that’s a sure winner for your online casino business.
What is a white-label casinosolution?
A white-label casino software is an off-the-self online casino solution that you can brand and launch in your name. It comes loaded with everything essential – a vast game library, secure payment gateways, seamless UI and UX, risk management set-up and so much more. A white-label offering saves you a lot of time, money, and energy that you would spend on building a platform from the ground up.
In the next segment, we will understand the key considerations when choosing a white-label software provider.
Top 7 things to consider in a white-label casino software provider
Purchasing white-label software isn’t an easy job. There are tons of software providers out there holding their proposals in hand, but how would you know which one is worth the deal? To make things easier for you, we will be talking about the top six features to look for in any white-label casino software before giving a clean chit.
1. Vast gaming library
A good white-label casino software offers third-party integrations with game providers, giving you access to a vast game library. This feature is a necessary revenue growth driver for your online casino platform.
2. Payment Processing
Fast and secure payment gateways are the need of the hour. Look for providers offering a wide range of payment options including, e-wallets, credit cards, debit cards, bank transfers, and crypto integrations. By catering to individual preferences you will be able to reach a global audience.
3. Marketing and promotion tools
White-label casino software comes with pre-built marketing tools that are there to help you with custom retention and acquisition activities. These tools are clubbed under the player account management system (PAM).
You will get access to various marketing tools including a CMS, CRM, and a bonus engine for creating and editing reward templates. There are a lot of things that one is capable of doing with these tools.
4. Platform functionality and design
Your online casino platform’s functionalities shouldn’t be like comprehending quantum physics. Instead, focus on making the core functions easy to navigate with a user-friendly interface, fast loading time, and optimization for mobile devices. It should cater to diverse player’s preferences by offering content in multiple languages, and responsible gambling tools.
5. Multilingual Support
If you want to operate in multiple jurisdictions then look for a software provider who provides multi-lingual support. This will help you reach a wider player base and cater to wider player’s preferences.
Players can easily access the platform and all its features within their preferred languages, this will ultimately enhance user experience making it easier for them to understand and participate.
6. Licensing and Regulation
Adhering to legal compliances before starting an online casino platform should be a crucial thing on your checklist. You need to obtain the necessary licensing from the regulatory authority in your region.
You will have to implement Know Your Customer (KYC) to verify the identity of the player and anti-money laundering (AML) procedures to detect and prevent money laundering activities. To maintain game fairness use certified random number generators (RNGs).
Offer tools for players to set limits on the amount of time they are spending on the casino platform or set limits on the deposits to adhere to responsible gambling practices. Make sure that the software complies with the regulations and adheres to the guidelines. This way things become smoother when applying for a license.
7. Take a demo of the software
Investing in casino software requires ample time to make a thoughtful decision. Many software providers will have a “demo” button on their website. Either you can directly take a demo from there or you can contact the software provider directly.
Taking demos will give you a fair idea about the software’s functionalities beforehand. You will get a feel for the user interface, and how easily navigable it is. This goes beyond just description and will give you an idea of whether this software aligns with the needs of your target audience. By identifying the strengths and weaknesses of the software you can make an informed decision.
Conclusion
The desire to launch your online casino platform is undeniable but putting in the effort to build it from scratch can be extremely daunting. White-label software offers a shortcut by providing a pre-build platform that you can customize with your brand. By focusing on the above-mentioned parameters you can make a wise choice of a white label casino software provider.
The right white-label software provider becomes an extension of your team, empowering you to focus better on marketing, player acquisition, and building a successful online casino brand.
